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Consumers have wide music choice at their fingertips as there has many e-tailing sites. With web search capabilities, it is easier to find the types of music a customer is searching for. Thus, as a music lover, users are prefer looking for digital downloads as a means to purchase single tracks, rather than having to purchase an entire album. It is much more cost saving. Especially now is in the middle of economic downturn, consumers kept eye on their wallets. They are more concern on their spending and probably become savvier about what they buy. The post found that users are moving their music budgets towards digital and away from CDs and other physical media.
Besides, purchasing digital music is only by a click. It is more convenient than driving to the music store. Digital music downloaded is in wma or mp3 format, which enable consumer stores music in the computer or any other portable music devices. Thus, consumers can play the song anytime and anywhere. On the other hand, the physical music album bought from store can only played with a CD player and it is not convenient. CD purchased will pile up and take up ones space. Unlike physical music, digital music can be store in the computer or in a tiny device.
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In conclusion, the e-tailing of digital music does provide various benefits to the music lovers. However, e-tailers face the issue of illegally downloading music from internet nowadays. Even with the most innovative business models, the revenue are still totally diluted by free music download. Consumers will wonder WHY they would start paying for music if they know they can download it for free. This is an issue where e-tailer must closely supervise and legitimated to avoid any violation of intellectual property. If not, illegal downloading will never stop. I feel bad if I download illegal music. I personally don't mind spending $0.99 for a song if it helps support an artist who took his time to make the song. Illegal downloading is what's destroying the music industry.
Related Links:
- http://ecommerze.blogspot.com/2007/07/digital-music-sales-increase-50.html
- http://www.bizreport.com/2009/03/the_npd_group_marked_increase_in_digital_music_sales.html
Posted by Qiao Ling
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