Convenience appears to be the main reason women buy online. Of those online beauty product shoppers, 74% say “it saves time” and 70% agree that “it’s easier/quicker to shop online than a store.”
- Items ordered online are sometimes on backorder but consumer is not always informed until weeks after the purchase is made.
- Have to pay for shipping costs that far exceed the true shipping rate. They may charge lower price for the items, but charge higher in the shipping costs.
- If there are dissatisfaction, return and exchanges can sometimes be difficult because of lack of face-to-face negotiations. Some websites might even restrict the return or exchange of items. If not, when the items’ quality does not reach the standard, consumer may request for return and make them suffer loss.
- No claim back of money when the product didn’t arrive. Most of the online shopping website is requiring the consumers to make payment using credit card. But, after they received the money, they might never deliver the items to customers, since they already have the money on hand.